Hey Jimmy!

(Photo: Magnus Magnusson/HM).

Tamara Mellon, model wearing designs and Margareta van den Bosc@HM

Its official! and it will be the talk of the fashion world today-H&M is teaming up with luxurious Jimmy Choo for their next collaboration! And every fashionista know their Jimmys or Choos-(bags/shoes) so if you can not afford the real stuff-you can always save up until 14th of November 2009.

As well as the bags and shoes-this time Jimmy Choo will also launch their own clothing line exclusivly for H&M as well as bags and shoes for MEN.

(Photo: Magnus Magnusson/HM).
Sexy hot Choos!

This is a smart move for Tamara Mellon founder of Jimmy Choo-and even if you team up with the highstreet-I think it is priceless the amount of free press your label will get-with such a worldwide collaboration. I also believe that its good for Jimmy Choo-because with all the new accessorize labels/and more established designers offering bags/shoes-Jimmy Choo maybe starring in Sex in the city years ago-but for many girls today-it is not the coolest, hottest bag/shoe in town-its glamorous and sexy-but that doesnt always go together with stylish and cool...

It is also an interesting move from H&Ms-to bring in someone in that one didnt exactly expect, as well as mixing the high glamor shoes with the highstreet clothes-that has become one of the modern ways of showing style uniqueness-and with the bags-shoes and new line of clothing-this can become quite interesting, but also-yeah its cheaper-its design for less-but sometime the real stuff always taste a little better..

At the same time I miss a more low key approach to design from H&M point of view, like supporting smaller labels-and up and coming designers, like the ones you can get at Top Shop Unique. Sometimes more interesting-and much more in tune and ahead of the fashiontimes...